Strategic Anchor – Privacy Policy

Last updated: 27 August 2026

This Privacy Policy explains how Red Rabbit South Pte Ltd (“Red Rabbit South”, “Strategic Anchor”, “we”, “us” or “our”) collects, uses, discloses and protects personal information in connection with the Strategic Anchor website and services.

Strategic Anchor is operated by Red Rabbit South Pte Ltd, Singapore.

This Privacy Policy applies when you:

It also explains certain ways in which information may be processed in connection with the delivery of Strategic Anchor polling services.

1.Personal Information We May Collect

The information we collect depends on how you interact with Strategic Anchor.

It may include the following categories.

Contact and identity information

This may include:

Account and order information

Where you purchase or enquire about Strategic Anchor services, we may collect:

Payment information

Payments made through strategicanchor.io are processed using payment-service providers, including Airwallex.

Payment providers may collect information including:

We do not necessarily receive or store complete payment-card details ourselves.

Polling briefs and customer materials

When commissioning a poll, you may provide information including:

Some of these materials may contain personal information relating to you or other individuals.

Where you provide personal information concerning another individual, you are responsible for ensuring that you are lawfully permitted to provide that information to us for the relevant purpose.

Website and technical information

When you use our website, we may automatically collect information such as:

2. Information Processed in Connection With Polling

Strategic Anchor conducts digitally delivered audience polling.

In connection with delivering and quality-controlling polls, we and our service providers may process information associated with poll participation, audience delivery and responses.

Depending on the particular poll and methodology, this may include:

Strategic Anchor research is intended to produce aggregated research findings, rather than profiles identifying individual poll respondents.

Final Strategic Anchor reports will ordinarily present findings in aggregated form unless a different lawful arrangement has been expressly agreed.

We do not require poll respondents to provide more personal information than is reasonably necessary for the relevant research and associated quality controls.

3. How We Use Personal Information

We may collect, use and process personal information for purposes including:

We may also use information for other purposes where you have been notified of and, where required, consented to those purposes.

4. Polling Results and Research Information

This does not prevent us from processing research information where reasonably necessary to:

We may also use aggregated, anonymised or appropriately de-identified information derived from Strategic Anchor activity for purposes including:

We will not use this right to publicly identify a customer or disclose its confidential unpublished polling findings.

5. How We Use Customer Materials

Materials provided as part of a polling brief may be used to:

The customer remains responsible for having the necessary rights, permissions and consents to provide and use those materials, as set out in our Terms & Conditions.

6. Cookies, Analytics and Advertising

Strategicanchor.io uses cookies and similar technologies.

These may be used for:

We use Google Analytics to understand how visitors use our website

We may also use advertising technologies to create audiences, measure campaigns and advertise Strategic Anchor to previous website visitors.

Where required by applicable law, we will obtain the appropriate consent before using non-essential analytics, advertising or retargeting technologies.

7. Marketing Communications

We may use contact information to communicate with existing or prospective customers about Strategic Anchor and related services where permitted by applicable law.

Marketing communications may include:

Where required, we will obtain consent before sending marketing communications.

You may opt out of marketing emails by:

Opting out of marketing does not prevent us from sending communications reasonably necessary to administer an order, volume package, payment or customer relationship.

8. Advertising and Retargeting

We may work with advertising and technology providers to:

These providers may process identifiers or information about your browser, device or website interactions.

Your ability to control these technologies is explained further in our Cookie Policy.

9. Who We May Share Information With

We may disclose personal information where reasonably necessary to organisations including:

We may also share information within our corporate group where reasonably necessary for legitimate business, operational, administrative or service-delivery purposes and where permitted by applicable law.

We do not sell personal information merely for the purpose of allowing unrelated third parties to use it for their own independent direct marketing.

10. Service Providers

Some organisations that process information for us act as service providers or data processors.

They may process personal information only as necessary to provide their services, subject to applicable contractual and legal requirements.

Other third-party services may process information under their own privacy policies where they independently determine how information is used.

For example, payment providers and advertising platforms may have independent legal obligations concerning information they process.

11. International Transfers

Strategic Anchor operates internationally and uses service providers that may process or store information in countries outside Singapore or outside your country of residence.

This may include transfers to countries in which:

Where Singapore’s Personal Data Protection Act applies to an overseas transfer, we will take reasonable steps required by applicable law to ensure that transferred personal information receives a standard of protection comparable to that required under the PDPA.

Other protections may apply where required by the laws of the jurisdiction concerned.

12. Legal Bases and Consent

Depending on the applicable law and circumstances, we may process personal information where:

Where processing relies upon your consent, you may withdraw that consent subject to applicable law.

Withdrawal of consent does not affect processing that lawfully occurred before the withdrawal.

In some cases, withdrawing consent may mean that we are unable to continue providing a particular service.

13. Data Accuracy

We take reasonable steps to maintain appropriate accuracy and completeness of personal information where this is important to the purpose for which the information is used.

You may contact us if you believe personal information we hold about you is inaccurate or incomplete.

14. Data Security

We take reasonable administrative, technical and organisational measures to protect personal information in our possession or control against risks including:

However, no internet transmission, electronic storage system or online service can be guaranteed to be completely secure.

You are also responsible for taking reasonable precautions when using online services and for protecting any account credentials or other security information in your possession.

15. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, or for legitimate business, contractual, accounting, dispute-resolution or legal purposes.

Different categories of information may therefore be retained for different periods.

For example, we may retain:

When personal information is no longer reasonably required, we may delete, anonymise or otherwise cease retaining it in identifiable form, subject to applicable law.

16. Data Breaches

We maintain processes intended to identify and respond to personal-data incidents.

Where a personal-data breach occurs and applicable law requires notification to a regulator, affected individuals or both, we will make the required notifications in accordance with applicable legal requirements.

17. Your Rights

Depending on where you are located and the laws applicable to our processing, you may have rights concerning your personal information.

These may include rights to:

Not every right applies in every jurisdiction or circumstance.

Some requests may also be subject to legal exceptions, identity verification requirements or reasonable administrative procedures.

18. Access and Correction Under Singapore Law

Where the Singapore Personal Data Protection Act applies, you may request:

Requests should be made using the contact details below.

We may request information reasonably necessary to verify your identity before processing a request.

Applicable law may permit or require us to refuse, limit or charge a permitted fee for certain requests.

19. Withdrawal of Consent

Where we rely on your consent to collect, use or disclose personal information, you may withdraw that consent by providing reasonable notice.

You should understand that withdrawal may affect our ability to:

We will explain any material consequences of withdrawal where appropriate.

20. Children

Strategic Anchor is a professional polling and research service and the strategicanchor.io purchasing service is not directed towards children.

We do not knowingly seek to collect personal information from children through the website for the purpose of selling Strategic Anchor services to them.

Where a particular research engagement involves audiences that include minors, we will consider the appropriate legal, methodological and platform requirements before accepting the polling brief.

21. Third-Party Websites

Strategicanchor.io may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices of independent third-party websites.

You should review the applicable privacy information provided by those organisations when using their services.

22. Business Transfers

If all or part of Red Rabbit South or the Strategic Anchor business is sold, reorganised, merged or transferred, information associated with the relevant business may be disclosed or transferred as part of that transaction, subject to applicable law and appropriate confidentiality arrangements.

23. Legal and Regulatory Disclosure

We may collect, retain, use or disclose information where reasonably necessary to:

24. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

25. Data Protection Contact

Questions, requests or complaints concerning this Privacy Policy or our handling of personal information may be directed to:

Please include sufficient information for us to understand and respond to your request.

26. Complaints

If you have concerns about how we have handled your personal information, please contact us first so that we can investigate and respond.

You may also have the right to make a complaint to the relevant data-protection or privacy regulator in your jurisdiction.

For matters governed by Singapore’s Personal Data Protection Act, the relevant regulator is the Personal Data Protection Commission of Singapore.

27. Relationship With Other Strategic Anchor Terms

This Privacy Policy should be read together with the Strategic Anchor:

If you purchase Strategic Anchor services, those documents govern the commercial relationship between you and Red Rabbit South in addition to this Privacy Policy.

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