Frequently Asked Questions
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Find answers to common questions about Strategic Anchor, including how our polling works, audience targeting, accuracy, subscriptions and research options.
Strategic Anchor polls are designed around a maximum of three questions. Keeping the poll short improves completion and keeps the research focused.
Yes, but they should normally be divided across separate polls rather than added to one long questionnaire.
Yes. Audience and geographic requirements are agreed as part of the research design, subject to the targeting available for the relevant market and objective.
Strategic Anchor polls are generally designed around a 95% confidence level and approximately +/-5% margin of error, subject to the final sample and methodology. Additional methodological limitations may also apply and will be described where relevant.
Yes. Repeated polls can be used to monitor directional changes in attitudes, awareness, or message response over time.
You complete a short polling brief. We review the objective, audience and proposed questions with you before the poll is fielded.
Yes. Strategic Anchor can be purchased as a one-off poll or as a recurring monthly research capability with one or three polls per month.
Yes. Strategic Anchor can be used by public-affairs firms, political consultancies, and other advisers as a repeatable research capability across client engagements.