How Strategic Anchor Polling Works
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How It Works
Strategic Anchor is designed to make high-quality audience research practical, focused, and easy to commission.
1
Tell us what decision you are trying to make, what uncertainty you want to reduce, or what assumption you want to test.
2
Identify the population that matters. Depending on the research objective and available targeting, this may be defined by geography, demographics, interests, context, or other relevant audience characteristics.
3
A Strategic Anchor poll contains up to three questions. Questions are kept concise and neutral, with wording reviewed to reduce ambiguity and avoid unnecessary leading effects.
4
The polling unit is distributed through digital paid-media inventory. Respondents answer directly in the digital experience, without the friction of a long external questionnaire.
5
Completed responses are checked, organised and interpreted in the context of the original research objective. Headline results are separated from reasonable strategic interpretation so the evidence is not overstated.
6
The client receives a concise research output showing what was asked, who was reached, what respondents said and what the findings may mean for the decision at hand.
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Strategic Anchor can be repeated to test a new message, compare audiences, revisit an issue or observe directional change over time.